Matthew Bonanno

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OgleBox

Somewhere in GCHQ Headquarters, Cheltenham… – Come in, Jenkins – take a seat. What can I do for you today? – Well sir, it’s about the surveillance program we’ve been running for the past...

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The Secret Diary of Manchester Weather

September 14 Feeling sad today. I feel like everyone talks about me behind my back. They mention me in literally every conversation. Don’t they know I have feelings too? No one understands me. It’s...

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My USPs

If I’m honest, I’m not very comfortable with the idea of writing about my own unique selling points. But humility doesn’t pay the bills, so here goes: I’ve created all sorts of copy: landings pages, emails,...

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Example of ad copy

This is an ad for online casino CherryCasino. I was asked to come up with a short tag line which conveyed the company’s history and reputation for providing top quality casino entertainment. If you’re...

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Example of long form copy

This is a page I wrote for Booking.com’s profile on http://www.360vouchercodes.co.uk/booking.com. I did it through Copify.com and received a five star review for it. History From humble beginnings as a small start-up company in Amsterdam, Booking.com...

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Example of email copy

This is one of many newsletters I wrote for the online casino www.euroslots.com, where I worked full-time for two years. The purpose of this particular one was to entice players who had registered for an account to...