Eight reasons why I’m a pretty decent copywriter
If I’m honest, I’m not very comfortable with the idea of writing about my own unique selling points, hence the attempt to not blow my own trumpet too much in the headline. But humility doesn’t pay the bills, so here are my USPs:
- I’ve created all sorts of copy: landings pages, emails, UX copy, microcopy, SEO copy, social media posts… You name it, I’ve written it.
- I’ve written copy for various top companies, such as Booking.com, Rentalcars.com and InterNations.
- As a former in-house copywriter, I worked closely with developers and designers to make sure the customer journey on our websites was as straightforward as possible. I see the ideal customer experience as a smooth road – a logical path without any mental pot-holes that make you have to re-read.
- Aside from functional UX copy, I’ve also collaborated with designers to come up with ideas for Facebook posts, fun campaigns and other advertising copy.
- I do stand-up comedy, so I like to think I excel at writing funny copy. Here’s a short sketch I wrote about the dangers of Snapchat filters.
- I understand the fundamentals of good copywriting. New theories and acronyms about the role of content pop up all the time, but the basics never change – good copy always has at least some of these elements: simple, concise, informative, engaging, persuasive, entertaining.
- I’m familiar with marketing/sales tactics such as social proof, contrast, liking and authority.
- I have several interests – namely comedy, travelling, current affairs, psychology, music, films, cooking, and football
Are you a start-up? I wrote a post about why it’s important to involve a copywriter from the very beginning. My ideal job would be writing the copy of a new website from scratch.
If I sound like the kind of person you’d like to trust with your words, send me an email at email@example.com