Example of email copy
This is one of many newsletters I wrote for the online casino www.euroslots.com, where I worked full-time for two years. The purpose of this particular one was to entice players who had registered for an account to become depositing customers.
Subject line: Name, win the jackpot with 50 free spins and rent an entire country
Header: A 100% bonus is also waiting for you!
Did you know that you can rent the entire principality of Liechtenstein for just €60,000 a night? How could you afford such a thing? Well, The Hall of Gods jackpot currently stands at €3,504,590, and we’re giving you 50 free spins in the game AND a 100% up to €200 welcome bonus when you make your first deposit.
We’re serious, by the way. You can actually hire Liechtenstein, with its beautiful mountainous landscape and medieval castles. The price includes accommodation for 150 people, customised street signs and temporary currency.
Wouldn’t that be a great way to celebrate winning the jackpot? To activate your welcome bonus and 50 free spins in Hall of Gods, follow the instructions below:
- Make your first deposit and claim your 100% up to €200 welcome bonus
- Go to ‘My account’
- Go to ‘Bonuses’
- Enter the voucher code: jackpot
- Open Hall of Gods
If you’re looking for a copywriter, send me an email at firstname.lastname@example.org